Daymark AR helps enterprise software companies build the analyst standing that earns shortlists, advances evaluations, and shapes how buyers see you — before the RFI arrives.
These outcomes were not won in evaluation windows. They were built through year-round analyst engagement, consistent briefing cadences, and category-specific positioning. Every movement started long before the RFI arrived.
Analyst views are built slowly — through dozens of briefings, inquiry conversations, and reference checks over months and years. By the time a Wave or MQ opens, those views are already crystallised.
The AR programmes that produce Leader positions run between evaluations, not just in the weeks before an RFI. Consistent briefings. Tracked analyst relationships. A story told and retold until it lands.
Daymark AR works the full year, not just the evaluation window.
Most vendors brief analysts twice a year. Leaders maintain consistent contact year-round — and those ongoing conversations are where category positions are shaped, not in the evaluation.
Most vendors qualify across four or five analyst sub-categories simultaneously. Most AR programmes cover one or two well. The uncovered categories produce weak positions — quietly, and in time for the next report.
Analysts answer questions about your company on private buyer calls year-round. Most vendors have no presence in those conversations between cycles — so the narrative forms without them.
Four areas covering the full scope of analyst relations. Each can run independently or as part of a wider programme.
Series B to D companies that have appeared in a Gartner Market Guide or Forrester Landscape but haven't yet made it into a Wave or MQ. Daymark AR builds the programme that changes that — without the cost of a full-time hire who still needs to learn the category.
For vendors in evaluations where the dot does not move. The difference between Challenger and Leader is almost never the product. It is the analyst story, the reference quality, and the continuity of engagement between cycles.
For internal AR teams that need category-specific support, additional bandwidth during evaluation cycles, or an objective outside view on what analysts are likely thinking. Augmentation rather than replacement.
An ongoing retainer for year-round programmes, four named project engagements for specific needs, and on-demand advisory for in-house teams.
Year-round senior AR programme management, tied to your GTM calendar and evaluation cycle. The right model for teams that want dedicated enterprise-tech AR without full-time headcount.
Block hours for in-house AR teams needing senior category expertise on specific decisions. No retainer, no commitment. A second opinion when you need it.
No programme exists. Where do we stand, which analysts matter, and what should we do in the next 90 days.
What you getProgramme exists but the dot is not moving. What do analysts actually think, and where is the gap between current and desired positioning.
What you getAn active evaluation is on the calendar. Full support from RFI through to publication, with category-specific preparation at every stage.
What you getThe result came in below expectations. What went wrong, what changed in the analyst view, and what needs to be different before the next cycle opens.
What you get13+ years of enterprise analyst relations experience across some of the most analyst-evaluated categories in B2B software. Rahul built and ran the AR function through multiple Gartner and Forrester evaluation cycles, earning recognition across Source-to-Pay, Supplier Value Management, and Contract Lifecycle Management.
Daymark AR is focused on enterprise software companies that need that same depth of category knowledge and analyst understanding applied from day one.
A direct conversation about where you are, what analysts are likely seeing, and whether Daymark AR is the right fit.
Book a CallEngagements are intentionally limited to ensure senior attention on every client.